The creator of the AMC television show Mad Men paid $250,000 in licensing fees to use the Beatles' "Tomorrow Never Knows" in May 6, 2012's episode. It has become notoriously difficult to license the band's music for television, but Weiner felt the high cost was worthwhile because it was thematically and chronologically consistent with the setting of the show, which takes place in the mid-Sixties. MORE HERE
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