Chipotle's "Back To The Start" its two-minute-plus video ad, a meticulous stop-motion homage to sustainable farming set to a brand-sponsored Willie Nelson cover of Coldplay's "The Scientist" gained top honor at the Andy Awards. The video, created with director Johnny Kelly and named among Adweek's 10 Best Commercials of 2011, was originally slated to run only in movie theaters and online, but eventually found its way, in its entirety, to a TV buy during the Grammys. The prize comes with a $50,000 cash award, bound for the Chipotle Cultivate Foundation, the brand's sustainable foods charity.
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