So It Goes With Nick Lowe

August 14, 1976, Funded by a £400 loan, 'So It Goes' by Nick Lowe became the first record released on Stiff Records. The label's marketing and advertising was often provocative and witty billing itself as "The World's Most Flexible Record Label". Other slogans were "We came. We saw. We left", and "If It Ain't Stiff, It Ain't Worth a Fuck".