Neil Young is moving forward with his plans for a "high-resolution" music service, filing two new trademarks for marketing slogans. In addition to his previous trademark applications, Young has now asked for the rights to two more phrases, 21st Century Digital and Pono Promise, both linked to the singer's forthcoming Pono audio system.
According to the United States patent and trademark office, Young has taken out eight different trademarks for Pono: Pono Promise, 21st Century Listening, Earth Storage, Thanks for Listening, Storage Shed, 21st Century Record Player, Ivanhoe and SQS. SQS stands for Studio Quality Sound, while Ivanhoe is the name of the singer's holding company. MORE HERE
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