Nothing about the publicity campaign behind Boards of Canada’s new album Tomorrow’s Harvest has been by the book.
The album was announced following a massive Internet-wide scavenger hunt involving secret vinyl and source code. The album’s first single, “Reach For The Dead”, was premiered via a giant video board in downtown Tokyo. Another track, “Cold Earth”, received its worldwide debut 6,418 miles away in Detroit during this weekend’s Movement Festival (Saturday May 25, 2013).
So, of course, the album’s listening party is being held in the middle of a California desert. Yesterday (Monday May 27, 2013), the band tweeted the coordinates to a location in Yermo, California for something that would be taking place Monday at 5:00pm local time.
According to several people who arrived on the scene and posted on various social media sites, Tomorrow’s Harvest is being played in full from a pair of speakers set up next to a trailer. MORE HERE
The new album will be released June 11, 2013.
Pre-order HERE
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